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Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

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city of Vicenza. Quattrolinee was tasked with designing the Watercube logo and identity. Watercube logo. Turin-based Logo Modernism. Logo modernism - Section D 211 - Radio | Monocle
Josh Fehnert investigates the modernist roots of the corporate logo by speaking to the editor of a vast new compendium on the subject. Logo Modernism Is a Brilliant Catalog of What Good - Reddit
Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 3 days ago by skumfrog. Thinking with History: Explorations in the Passage to Modernism
In this book, the distinguished historian Carl Schorske--author of the Pulitzer Prize-winning Fin-de-Siécle Vienna--draws together a series of essays that reveal  Section D - Radio | Monocle
Logo modernism: Josh Fehnert investigates the modernist roots of the corporate logo by speaking to the editor of a vast new compendium on the subject. TASCHEN's 'Logo Modernism' Is the Definitive Guide to Modern
In TASCHEN's latest publication Logo Modernism, Jens Müller explores the evolution of logo design under the Modernist school of thought,  Modernism Week | Feb. 11-21, 2016
Modernism Week features eleven days and ten nights of cocktail parties, exhibitions, lectures, films, expos, home tours, and much more. Logo Modernism (Design): Amazon.es: Jens Müller; R. Roger
Logo Modernism no solo es un recurso imprescindible para diseñadores gráficos , publicistas y especialistas en branding, sino que también seducirá al lector  A Look at Modernism in Logo Design - CreativePro.com
A new book—Logo Modernism—by Jens Müller set to be released in November showcases the best of modern corporate logo design.

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